Large scale print - retail
TOPSHOP TOPMAN Hoarding Wall
Proposal Brief
To set up a TOPSHOP TOPMAN hoarding wall for High Summer 2018 - New Store Opening Thailand, using the campaign imagery for both brands to best fit the hoarding.
Concept
To show the new trends and to bring excitement to people, by using the campaign image arranged in a dynamic layout with crossing lines, which can represent the new trends journey.
MOOD BOARD IDEA 2
CUTTING EDGE FASHION
The inspiration is coming from the surrealistic photography collage with contrast visual treatment visuals. The idea is to combine a few different images that can compile each other. I was inspired by the ruff paper cut photography collage combined with paper-craft photography. The idea is to keep the layout dynamic and minimalistic in order to emphasise the fashion trends.
MOOD BOARD IDEA 1
PERSPECTIVE LINES AND CUBES
The inspiration is coming from the dynamic geometric shapes combined with strong photography and colours. To show the new trends and to bring excitement to people, I think the photography images can be arranged in a dynamic layout with crossing lines, which can represent the new trends journey.
