Fitting our unique personalities in the dynamic world.
Romina is a UX/UI and visual designer dedicated to crafting seamless digital experiences that captivate users and drive business growth.
With a deep fascination for psychology, human behaviour, and the power of mindset, she merges strategic thinking with visual storytelling to create intuitive and engaging designs. Her expertise lies in transforming complex ideas into effortless user experiences that align with both user needs and business objectives.
“I evolve products with a creative touch and user-centered focus.”
She specialises in human-centred design, ensuring every product she works on is rooted in research, usability, and aesthetic excellence. Her process is driven by:
User-Centred Research – Understanding the audience to create designs that resonate and convert.
Strategic Thinking – Aligning design decisions with business goals to enhance brand positioning.
Creative Execution – Merging art and functionality to craft visually compelling, frictionless experiences.
“I use ink to think”
EXPERIENCE & EXPERTISE
With a background in brand and marketing, Romina has collaborated with established businesses in healthcare, tech, and fashion, helping them elevate their digital presence through strategic UX/UI design. Since starting her career in 2013 as an editorial designer in London, she has worked across industries to:
Improve user engagement through intuitive interface design
Optimise digital experiences with research-driven strategies
Enhance brand identity with visually compelling, high-converting designs
Skills
Technical
Sketching, Typography & Layout, Storyboarding, Branding & Guidelines, Art Direction, Photography Composition, Concept Generation, Wire-framing, Prototyping
Design
Product Design UI, Brand Evolving, Brand Collateral, Large Scale Printing, Retail Design, Online & Offline Campaigns, User Center Design, Campaign Landing Pages
Softwares
Figma, Miro, Marvel, XD, Invision, Adobe Photoshop, Indesign, Illustrator, After Effects,
Research
User & Competitive research, Experience and Empathy mapping, Decision-behaviour mapping, Facilitating workshops, Organising workshops, Capturing real-time trends,
Soft Skills
Empathy, Workshop facilitation, Presenting, Storytelling, Communications.
Thinking
Conceptual, Creativity, Usability, Critical & Analytical, Time Management
Let’s Create Something Exceptional
Great design is more than aesthetics—it’s about impact. If you're looking to elevate your digital presence and create experiences that engage, convert, and inspire, let’s connect.
+44 (0)7563157720
romina.nndesign@gmail.com